Is your online business suffering from a bad social life? Are you hosting and serving lots of visitors regularly, or are you a bit of an online “Billy no mates” with very few friends? A news snippet noted that a staggering 4 out of 10 British businesses have not attracted a single visitor to their websites – ever. Bummer! Why spend all that cash and then not benefit? If that happens to be you, how can you attract online visitors like bees to a honeypot?
First of all, if your business online falls into that category – don’t give up! It sucks to receive little or no website traffic at all after your investment. The good thing is that you don’t have to stay stuck as a lonely online wallflower – you can learn how to not only attract online visitors, but also keep them.
So, what are some honeypot secrets to attracting online visitors to your business?
1) You must take responsibility for your website – not the designer. If you have invested your money and paid a designer to get your webpage up and running, they have done their job already. They have tweaked and played around until you are happy with the set-up and now it’s over to you. You have to take the next step and get the content of your site right for your business online. They are not copywriters, they are designers.
2) Make the words do the work. One of the reasons you outsourced web design for your business online in the first place was because you didn’t have the knowledge or skills to do it for yourself. Well, the same is true for the words on your page – you need good copy to attract visitors. Badly written copy turns them away.
The difficulty is bridging the gap. Your business online is yours, and only you know what you want to say to the world. Your input is crucial, since designers can only arrange your words on the page, and don’t usually get involved with the copywriting. Everyone knows writing can be hard, so if you can’t do it and don’t want to learn how for yourself, outsource the work to a ghostwriter or copywriter.
3) Honeypot secrets to attracting online visitors means telling your customer what’s in it for them. It’s a well-known fact that mankind is a little bit selfish, and whilst you think it’s in their interest to know all the ins and outs of your product or service, the only thing they are truly interested in is how they benefit. So how do you tell them?
4) Explain WHY they need it – instead of just bombarding your visitor with hard facts and techno features. For instance, if you have invented smell-free dog food, explain the features of the benefit: your kitchen smells nice with no pongs lingering, it’s nice when the dog jumps on your lap because their breath doesn’t smell, cleaning up after your pet isn’t so bad. etc etc. Learn to link the facts with the benefits.
Attracting visitors online [http://www.earnyourwealth.co.uk] is an art and one that you can learn. To find out how one online centre can supply you with all the skills you need to know in building a great business online, check out iMMACC. iMMACC is totally geared to showing both beginners and seasoned business owners how to market and sell any product using over 50 methods and strategies both online and offline. As an added bonus, you also get a free business to promote. I hope my article on how to attract online visitors like bees to a honeypot has been helpful.